“If you need a team of experts who will treat your brand and your message as their own, look no further than The Marketing Pack. "The Pack" have not only became invaluable and trusted colleagues - they've become great friends. I wouldn't look anywhere else if you need to bring your message to the forefront.”
Steve Wilson, Communications Director
The Children's Home
Brand Launch
The Children's Home
After creating a new brand to better articulate the variety of services it offers, The Children’s Home called The Marketing Pack for help rolling it out, both internally and to the public.
We developed brand promises for each of the sub brands, then identified departmental brand champions to communicate the meaning of the new brand to their staff.
We conducted an exhaustive inventory of every place the brand would need to be updated, then provided graphic files for applications across the organization, including:
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social media
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letterhead/business cards
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staff badges
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building signage/carpeting
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TV monitors/screen savers
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emails
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presentations/collateral
We also developed brand standards and sample ads for use in the future.
