top of page

Sticky naming situation - Did they miss the mark?

  • Writer: Carol Bross-McMahon
    Carol Bross-McMahon
  • Mar 1, 2021
  • 1 min read

Kudos to Quaker Oats for its rebranding of Aunt Jemima maple syrup. But, did they miss the mark by creating a too-complex, forgettable name?


Read an opinion from one of our Brand Strategist's point of view. Todd Sebastian is a member of The Marketing Pack and founder of LINK Training and Consulting.


Here are his thoughts on the new brand:



Comments


© 2022 The Marketing Pack®

Follow The Pack

  • LinkedIn Social Icon
  • Black Facebook Icon
  • Black Instagram Icon
bottom of page