Sticky naming situation - Did they miss the mark?

Kudos to Quaker Oats for its rebranding of Aunt Jemima maple syrup. But, did they miss the mark by creating a too-complex, forgettable name?

Read an opinion from one of our Brand Strategist's point of view. Todd Sebastian is a member of The Marketing Pack and founder of LINK Training and Consulting.

Here are his thoughts on the new brand:

https://www.linktrainingandconsulting.com/six-essential-steps-to-creating-strong-brand-names