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  • Writer's pictureCarol Bross-McMahon

Sticky naming situation - Did they miss the mark?

Kudos to Quaker Oats for its rebranding of Aunt Jemima maple syrup. But, did they miss the mark by creating a too-complex, forgettable name?

Read an opinion from one of our Brand Strategist's point of view. Todd Sebastian is a member of The Marketing Pack and founder of LINK Training and Consulting.

Here are his thoughts on the new brand:

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