Sticky naming situation - Did they miss the mark?
Kudos to Quaker Oats for its rebranding of Aunt Jemima maple syrup. But, did they miss the mark by creating a too-complex, forgettable name?
Read an opinion from one of our Brand Strategist's point of view. Todd Sebastian is a member of The Marketing Pack and founder of LINK Training and Consulting.
Here are his thoughts on the new brand: