Branding
Whether a start-up or an established company that needs a refresh, our branding services include:
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Deep dive into brand personality, proof, promise and purpose
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Development of potential names and taglines
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Trademark and URL vetting
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Logo design
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Creation of brand standards
Experience Spotlight
The Children's Home
After creating a new brand to better articulate the variety of services it offers, The Children’s Home called The Marketing Pack for help rolling it out, both internally and to the public.
We developed brand promises for each of the sub brands, then identified departmental brand champions to communicate the meaning of the new brand to their staff.
We conducted an exhaustive inventory of every place the brand would need to be updated, then provided graphic files for applications across the organization, including:
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social media
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letterhead/business cards
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staff badges
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building signage/carpeting
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TV monitors/screen savers
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emails
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presentations/collateral
