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  • Writer's pictureCarol Bross-McMahon

Considering PR Media Monitoring Software? 5 tips

Updated: Jan 21, 2021

The Marketing Pack’s very own Kristine Glenn is a 20+-year public relations veteran.

She recently shared some insights about choosing the right PR software for your organization.


Here are her Top 5 tips:

  • Tip #1: Ask for a coverage list

  • Tip #2: Know your limits

  • Tip #3: Understand that closed captioning isn’t perfect

  • Tip #4: Find out if you can add media hits/adjust sentiment

  • Tip #5: Budget time for a monitoring and reporting guru

But what are tips without the details? Check out her blog here.


Thanks for sharing, Kristine!

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