Considering PR Media Monitoring Software? 5 tips
Updated: Jan 21
The Marketing Pack’s very own Kristine Glenn is a 20+-year public relations veteran.
She recently shared some insights about choosing the right PR software for your organization.
Here are her Top 5 tips:
Tip #1: Ask for a coverage list
Tip #2: Know your limits
Tip #3: Understand that closed captioning isn’t perfect
Tip #4: Find out if you can add media hits/adjust sentiment
Tip #5: Budget time for a monitoring and reporting guru
But what are tips without the details? Check out her blog here.
Thanks for sharing, Kristine!