Considering PR Media Monitoring Software? 5 tips

The Marketing Pack’s very own Kristine Glenn is a 20+-year public relations veteran.

She recently shared some insights about choosing the right PR software for your organization.

Here are her Top 5 tips:

• Tip #1: Ask for a coverage list

• Tip #2: Know your limits

• Tip #3: Understand that closed captioning isn’t perfect

• Tip #4: Find out if you can add media hits/adjust sentiment

• Tip #5: Budget time for a monitoring and reporting guru

But what are tips without the details? Check out her blog here.

Thanks for sharing, Kristine!